Contextual intelligence
How can AI preserve the relationships, history, and uncertainty that give information meaning?
ANALYTICS · APPLIED AI · RESEARCH
Intelligence for
the decisions
that matter.
We connect data, human behavior, and AI to build better ways to understand, decide, and act.
THE ANATOMY OF A BETTER DECISIONFIG. 01
CONNECTED. TRACEABLE. HUMAN.Conceptual model
01 / THE WORK
Complex questions.
Practical progress.
Better technology starts with a sharper understanding of the problem. Our work spans the evidence, the strategy, and the systems that turn an idea into something useful.
01
Understand what drives value.
Marketing & digital analytics
Customer behavior, market research, measurement, and decision support—connected to the outcomes your business needs.
↗02Make AI work in the real world.
AI strategy & product development
Identify valuable use cases, redesign workflows, and move from experimentation to measurable business value.
↗03Build what comes next.
Applied research & prototyping
Explore contextual intelligence, digital twins, and human-centered AI through the Deconstructing.AI™ lab.
↗02 / THE RESEARCH LAB
DECONSTRUCTING.AI™
The lab is open.
Let’s build.
A place for ambitious questions
and working answers.
Deconstructing.AI is our AI research and development initiative. We investigate how AI can connect fragmented evidence, support human judgment, and make complex systems easier to navigate.
Inside the lab ↗Digital twins & scenarios
How can a changing picture of a person or system help us explore possibilities without mistaking them for predictions?
Human-centered systems
How can intelligent tools help people coordinate, understand their choices, and take the next step?
03 / FLAGSHIP RESEARCH
A whole person.
A more connected story.
WholeContext AI™ explores a missing layer in healthcare: the context between symptoms, records, daily life, and the next decision.
WHOLECONTEXT AI™PLATFORM CONCEPT
Patient observationsClinical recordsPublic & environmental data
LONGITUDINAL EVIDENCE SPINE
SourceTimeUncertainty
Patient & care circleClinician reviewDiscovery Lab
Evidence stays connected to where it came from.
HEALTHCARE’S MISSING INTELLIGENCE LAYER
WholeContext AI™
Built around Lyme and complex chronic illness, the research platform brings a person’s evolving story into one longitudinal view—with provenance, uncertainty, and human review built in.
- Connect observations and records over time
- Explore public data in local context
- Support care coordination and visit preparation
Research-stage platform. Demonstrations use synthetic data. Not a diagnostic or medical advice service.
04 / OUR APPROACH
Start with the problem.
Build toward the outcome.
- 01
Define what better means.
Identify the decision, the people affected, and the measures that describe the problem today.
- 02
Connect the evidence.
Understand the data, its limitations, and the context needed to make it useful.
- 03
Build, evaluate, refine.
Create a working solution, compare it with the baseline, and improve it through real feedback.
05 / FOUNDER-LED. RESEARCH-DRIVEN.
Scientific curiosity.
Enterprise experience.
A builder’s mindset.
Kimberly Chulis, PhD
Co-Founder & CEO, Core Analytics, LLC
Founder, Deconstructing.AI™
Kim brings together data science, enterprise technology, entrepreneurship, and education to help organizations turn complex problems into practical AI and analytics solutions.
Purdue PhDFormer Microsoft principalNorthwestern data science faculty
Meet the founder ↗LET’S BUILD SOMETHING THAT MATTERS
What problem
is worth solving next?
Bring a business challenge, a product idea, or a research question. Let’s explore what better intelligence could make possible.