Contextual intelligence
How can AI preserve the relationships, history, and uncertainty that give information meaning?
CORE ANALYTICS® · DECONSTRUCTING.AI™
Intelligence for the
decisions that matter.
We connect data, human behavior, and AI to build better ways to understand, decide, and act.
01 / THE WORK
Complex questions.
Practical progress.
Better technology starts with a sharper understanding of the problem. Our work spans the evidence, the strategy, and the systems that turn an idea into something useful.
01
Understand what drives value.
Marketing & digital analytics
Customer behavior, market research, measurement, and decision support—connected to the outcomes your business needs.
↗02Make AI work in the real world.
AI strategy & product development
Identify valuable use cases, redesign workflows, and move from experimentation to measurable business value.
↗03Build what comes next.
Applied research & prototyping
Explore applied AI, intelligent workflows, and human-centered design through the Deconstructing.AI™ lab.
↗02 / THE RESEARCH LAB
DECONSTRUCTING.AI™
The lab is open.
Let’s build.
A place for ambitious questions
and working answers.
Deconstructing.AI is our AI research and development initiative. We investigate how AI can connect fragmented evidence, support human judgment, and make complex systems easier to navigate.
Inside the lab ↗Intelligent workflows
How can AI help people work more effectively, reduce repetitive tasks, and improve the quality of decisions?
Human-centered systems
How can intelligent tools help people coordinate, understand their choices, and take the next step?
03 / OUR APPROACH
Start with the problem.
Build toward the outcome.
- 01
Define what better means.
Identify the decision, the people affected, and the measures that describe the problem today.
- 02
Connect the evidence.
Understand the data, its limitations, and the context needed to make it useful.
- 03
Build, evaluate, refine.
Create a working solution, compare it with the baseline, and improve it through real feedback.
04 / FOUNDER-LED. RESEARCH-DRIVEN.
Scientific curiosity.
Enterprise experience.
A builder’s mindset.
Kimberly Chulis, PhD
Co-Founder & CEO, Core Analytics, LLC
Founder, Deconstructing.AI™
Kim brings together data science, enterprise technology, entrepreneurship, and education to help organizations turn complex problems into practical AI and analytics solutions.
Purdue PhDFormer Microsoft principalNorthwestern data science faculty
Meet the founder ↗LET’S BUILD SOMETHING THAT MATTERS
What problem
is worth solving next?
Bring a business challenge, a product idea, or a research question. Let’s explore what better intelligence could make possible.