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Telecommunications

Telecommunication companies are often primarily focused on reducing customer churn, increasing customer acquisition and identifying appropriate cross sell opportunities. They typically have well-developed data warehouses and have assembled an integrated view of their customers through direct, online and call center customer contact channels.

As with all of our vertical specializations, Core Analytics® works from a data mining life cycle approach, aiming to support analytical efforts along the path to a complete Analytical CRM company strategy. We build customer churn and retention models, provide Life Time Value modeling and targeted lists for optimal cross sell marketing programs. We help your marketing team determine the drivers of customer churn specific to your company, and predict which customers are likely to cancel their plans and service in both the short term, and the longer term. Additionally we also offer all of the segmentation, profiling and data services listed above.

 

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