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Core Analytics®


At Drug Analytics, we believe the power is in the data. We work with your marketers to leverage business insights to deliver highly optimized , effective targeted marketing campaigns. We utilize sophisticated data mining and statistical modeling methods to uncover business intelligence specific to your company. The results are actionable analytical solutions that drive impactful marketing and strategy solutions.

Drug Analytics provides the following services:

» Ad hoc reporting, trend analysis reports
» Retail
» Physician and Consumer profiling and segmentation
» Top decile lists of customer and prospects DTC and DTP efforts
» Multimedia advertising targeting and response measurement
» Sales force optimization and lead generation
» Predictive Modeling and Model Updates
» Impact of regulatory changes and drug press on demand
» Identifying profitable physician/consumer segments
» Multi-channel campaign design, implementation and measurement


News & Events

» NYC, Oct 29 - Nov 2, 2017
Join Core Analytics at the Predictive Analytics World 2017